BEHR - Today Let’s Paint

Paint commercials can sometimes blend together. There’s actors. There’s often a VO. There’s painting footage.
We decided to turn that on its head and make the VO a full-fledged character.

The voice of Behr Paint is now complex and multi-layered. It’s a confident DIY coach but it’s also a little judgey (when you deserve it)!
It can even have imposter syndrome just like you and me. And while it might be terrible at reading a room,
it knows how to make that room look amazing with the value of Behr Paint.

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AD: Jelena Kolomejac

CW: Ally Layton

CCO: Ryan Lehr

Director: Benji Weinstein

Agency: Deutsch LA