Dr Pepper | Strawberries & Creamin’
To announce the release of Dr Pepper’s newest flavor, we teamed up with TikTok’s favorite rapper Yung Gravy to drop a track all about the new soda.
Stats for the nerds:
This work drove 66MM TikTok views and 10K+ comments in just 24 hrs, 1.6MM influencer impressions, 290MM earned and PR impressions, and 99% positive sentiment across the board. Strawberries & Cream was the #1 soda innovation of 2023.
Featured in AdAge & Hollywood Life
Teaser / Social
Drop Videos
Lyric Video
TikTok
Merch
Case Study
AD: Jelena Kolomejac
CW: Ally Layton
CDs: Curtis Petraglia & Chris Jones
ECD: Ryan Lehr
Directors: Ernie Gilbert & Curtis Petraglia
Agency: Deutsch LA