Dr Pepper | Strawberries & Creamin’

To announce the release of Dr Pepper’s newest flavor, we teamed up with TikTok’s favorite rapper Yung Gravy to drop a track all about the new soda.

Stats for the nerds:
This work drove 66MM TikTok views and 10K+ comments in just 24 hrs, 1.6MM influencer impressions, 290MM earned and PR impressions, and 99% positive sentiment across the board. Strawberries & Cream was the #1 soda innovation of 2023.

Featured in AdAge & Hollywood Life

#1 on AdAge’s Top 5 Creative Campaigns List