Doritos Super Bowl Social — Jelena Kolomejac

Armed with multitudes of snacks (and help from amazing, veteran creatives), we ran the social media war room for Doritos Chance the Rapper + Backstreet Boys Super Bowl LIII campaign. Our tasks included creating pre-planned posts as well as tweeting reactively during the game. The following are some of our favorites:

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Because everyone deserves a chance to be the 6th Backstreet Boy for a day.

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