Haven by Digital McKinsey

WOOD PENCIL - D&AD NEW BLOOD 2018

People left behind by traditional banking don’t just live in developing countries. In the U.S., DACA recipients or ‘Dreamers,’ are financially crippled due to their unstable citizenship status.

Through microloans, the Haven app empowers ‘Dreamers’ to take steps towards escaping the cycle of poverty by giving them access to small loans and the ability to gain interest.

Co-Art Directors: Jelena Kolomejac & Paige Murphy

Copywriter: Whitney Repole